Jewelry Making Or Perfume Making – What’s the Difference?

Very recently I've stumbled upon what proves to be another new hobby of mine, making perfumes using natural, essential oils. I've purchased several oils from the UK so far, and started combining them to make perfumes. Which does not seem to be so easy as I first thought. Most of the concoctions smell horrible, at best as a bad medicine.

I've searched a lot the internet for recipes on the subject, but it's hard anything out there. There are a couple of real life workshops that one should attend, at over $ 1000 a piece, and very few books on the subject, mostly touching the history of perfumery and the ingredients, but less the actual blends, mixes. So I broke down and purchased from Mandy Aftel the Level 1 Workbook, at a price of $ 375 (yep, you've read it right!) And shipping to Europe $ 80 (right again!), As this looks pretty much the only feasible avenue for somebody to really learn perfumery without spending a large amount of essential oils on trial and error, by not knowing what is one really doing in the process.

So now I'm waiting for it to arrive …

And in the meanime I'm musing …

Most probably since the time I started with wire wrapping, I did spend about this amount or even more on books and tutorials, however the difference between this workbook and the tutorials for wire wrapping, is that I've bought MANY tutorials, on all aspects of wire wrapping and jewelry making. I've learned a lot of skills in the process. I have now a new level of appreciation for all the wire wrappers who so freely share their knowledge in allowing the rest of us to learn their secrets, and to make their jewelry pieces. Without all these tutorials, and book out there, it would have been much more challenging to learn wire wrapping, even to the level I am right now (which is not that far). It is a completely different world between the two.

Perfumers guard their secrets as if with their lives, they will not share but the very basic of blends, which does not bring one very far, and wire wrappers, or jewelers in general are very generous, and share. Yes, for a price, but the prices are very reasonable, anything between $ 5 and $ 15 for learning how to make one pendant, a pair of earrings, a ring, any items from start up to completion. Plus there are also many free tutorials out there, which allow you to build on your existing knowledge and widen it too. Best example out there is Eni Oken, who has many tutorials for a veeeery reasonable price, but also many freebies to get you started.

How Business Cards Can Help In Advertising/Marketing

The modern business environment is increasingly challenging. Companies are now forced to become more innovative to stay afloat in a highly competitive landscape. With a globalized marketplace, competition is stiffer and this comes against a backdrop of increased cost of operations. As an entrepreneur, you have to think outside the box when building your advertising strategy.

Which techniques do you use to be more effective? While digital marketing tools are all the rage, recent studies have shown that business cards still remain a versatile advertising strategy even in the contemporary world of commerce. This is a tool that helps connect easily with new prospects. If you have been wondering whether this tool still retains any importance in your advertising strategy, keep reading.

Advantages of Using a Business Card

Some of the reasons to invest in this old school advertising technique include:

  1. It is a personal method of swapping contacts and hence it is more effective than digital techniques. Through eye contact and actual engagement, you have a better chance of creating a new relationship.
  2. This is an effective direct marketing tool: Compared to other methods such as email and paid ads, a well-designed business card is part of direct marketing strategy. An in-person meeting and exchange of information leads to success.
  3. Continued marketing: Even after parting with a prospective lead, your information will be easy to share and will continue promoting your brand. It can be exchanged or stored for future reference.
  4. First impressions: If you want to make a good impression with your leads, then talk to an established printing products company in your city.

Getting the Most Out of a Business Card

There is only so much you can achieve by sharing your company’s information on a printed format. Therefore, to get the most out of this promotional tool, consider the following:

  • Add a logo and tagline for more effectiveness and easier identification.
  • Name and job title for credibility.
  • Make sure there is direct contact information for easier communication.
  • Add your website and send them to a relevant page.
  • Add social media profiles for faster connection.
  • Avoid cluttering a lot of information and instead use white space so that important information is read easily.
  • Leverage creativity such that your presentation stands out and catches the eye instantly.

Of course you must have received many business cards, many of which ended up in the waste basket. To avoid the same fate for your printed promotional materials, make sure you give it a purpose. You can also use a QR code to track its effectiveness. By supporting a worthy cause in your community and showing it on a printed product, you will easily captivate the attention of prospective leads.

When handing it out, ensure that the occasion is memorable. The recipient will remember it later and pull it out to read further. Go on and contact a reputable printer in your city to start leveraging this important advertising technique.

Niche Marketing Strategies for Home Business

In today's intensely competitive business environment, it is usually difficult to stay afloat, particularly when you're a small home business owner working on shoestring budget. You do not have access to viable means and amenities to compete directly with large business houses and serve a broad spectrum of consumers. In such an adverse business scenario, niche marketing emerges as the most feasible and cost effective strategy that can help home business owners to stay ahead of their competitors and maximize their profits.

"What exactly is niche marketing and how can it help my home business to prosper?" This is the most pertinent question that must be impinging your mind at this joke. Before introducing you to the technicalities of the concept of niche marketing, it would be worthwhile to focus the floodlights on niche market, first. Niche market is a narrowly focused portion market that can easily be targeted. The nature of your niche market and the effectiveness of your niche marketing strategies are intricately intertwined. Here, to ensure overall growth of your home business, you would have to devise your niche marketing strategies according to your niche market.

You can not frame effectual niche marketing strategies unless you're familiar with your niche market. Identifying a niche market is all about finding a distinct segment of consumers whose needs you'll be able to fulfill successfully. For instance, you're a copywriter with expertise in writing brochures, then your niche market would include all those consumers who require brochures time and again. Once, you've identified your niche market, conduct a thorough competitive analysis to identify your direct competitors as well as determine what niche marketing strategies they are using to stay ahead.

It is usually believed that a niche market without any competitors is the best territory to establish home business. To an extend this perception is true. It may be possible that other home business owners may not have discovered your niche market. However, it may also be possible that many may have tried and failed to penetrate the territory. Here, to maintain your risks at a manageable level, it is advisable to access your niche market's receptiveness to your products and services first.

Upon completion of the process of identification of niche market, you would have to plan out strategies to market your products or services in your niche market, and this is what niche marketing is all about. Some potential niche marketing strategies with respect to home business are as follows:

o Before approaching your niche market, try to acquire as much knowledge about the needs of your target audience as possible. By abiding by this niche marketing strategy, you would be able to address the problems of your prospects as an understanding member rather than an outsider. Once, you succeed in winning the confidence of your potential customers, it will become easier for you to sell your products or services to them.

o Do not commit the mistake of using the same method to solve problems of different nature. For instance, you sell leather products primarily to men. Now, you want to include working women in your niche market. In order to do so, you would require leather products exclusively for working women. You can not convince a woman to buy products that are solely for men. In other words, you can not solve a woman's problem with men's products.

o Market your product or service in a manner that will compel your target audience to believe that this is exactly what they need or what they have been looking for. Be prepared to spend time and resource to educate your target audience about your unique product or service. Convince them that only your product or service has the potential to solve their problems forever.

o The last, but the most important niche marketing strategy is to make your target audience believe that your home business is genuine, and not a fragment of an entrepreneur's wild imagination. To achieve credibility, you would have to highlight your home business in all your marketing materials as brochures, websites, press releases and even your business cards.

After going through this comprehensive account on niche market and niche marketing, it can be deducted that the right mix of niche marketing strategies is all that is required by the home business owner to excel.

Enjoy Cheap Holiday Deals to Hammamet With Your Family Today

Cheap holidays deals to Hammamet, or anywhere else for that matter, are difficult to come by these days. When you find an amazing deal that allows your family holidays to Hammamet to happen without returning you home with empty pockets and bellies, then you've found a deal worth holding on to. Just remember not to spend all the money you save on travel at the local markets in Hammamet.

When it comes to shopping the local markets Hammamet has to offer, be sure that you are willing to haggle for a better price. Not only is it necessary in many cases to get a fair price but it is also expected. At the same time it is considered poor etiquette to engage in a lengthy haggling process and then walk away without making the purchase.

Family holidays to Hammamet will be remembered for a lifetime when you make the sacrifice to include destinations such as Carthage Land (an amusement park) or Acqua Palace (a water park) on your list of things to do. Carthage Land is Tunisia's first amusement park and a great deal of fun for the entire family.

Not only does this amusement park offer the exciting rides, food, and shows you expect from a theme park but also offers a walk through the hallowed halls of history. Your kids may not know why things happened but they will leave associating names with the events that they study about in history lessons. Carthage Land is a must for those taking family holidays to Hammamet so be prepared to fit it into your budget. When you consider the money you save by booking cheap holiday deals to Hammamet you should have no trouble covering this small expense. Your children will love you for it.

Golf. Is it even possible to have a nice relaxing holiday without a round or two of golf on the itinerary? The good news is that its deserts desert locale, you will find plenty of opportunities to enjoy a nice round of golf when taking holidays to Hammamet. Other ways to enjoy the outdoors while visiting Hammamet include: quad riding, sailing, fishing, camel rides, and Sahara tours. Be careful that you remember, at all times, the importance of sun screen and that you avoid booking outdoor activities during the hottest times of the day. You should also bring water with you everywhere you go so that you can lessen the risk of dehydration.

Do not forget to enjoy your day at the beach. No exotic family holiday to Hammamet is complete without spending at least one day at the beach. There is much to see, do, and explore on these gorgeous beaches. In fact, some happy holiday goers are content to only leave the beach to eat and sleep. Spending time at the beach is a great way to save money and broaden the experience of cheap holiday deals to Hammamet. The more you can make your money stretch the better your overall cheap holiday deals to Hammamet will be.